CEO: Hoffmann - "HSV needs a strategy"

Daily Soccer Buzz: Mr. Hoffman, her club has been shaken by many troubles and sporting setbacks. How would you describe the situation? Bernd Hoffmann: We are here so near the lake. That is why I use an image from the navigation: We have a stable boat in difficult seas, engaged in the emotional debate on the bridge and on the direction.

Daily Soccer Buzz: You have one of the most expensive teams in the league and are only ranked ninth. Hoffmann: The fact is that we rank in the squad room costs between four and six in the league. Bayern are far more than doubled, Wolfsburg and Schalke also considerably more. Then comes the group with Werder, Stuttgart, Leverkusen, Dortmund and us.

We have no natural right in fifth place. But we spend about double compared to Freiburg, Hannover and Mainz. If one sets the basis, our points yield is too low. Daily Soccer Buzz: You are the face of the crisis. Hoffmann: I am responsible as the first man of the Society for the results.

We've had seven good years, 78 European Cup games, a European Cup final in self-financed stadium missed by 14 minutes and in those seven years, made every time a positive operating result. The fact is that I have made mistakes in recent years. So I must also make it in the next few years even better.

Daily Soccer Buzz: What are these for errors? Hoffmann: You can discuss any transfer decision and every coaching change after the fact. It was not my own players and coaches, we had a clear distribution of responsibilities and have everything decided in the body ... Soccer Daily Buzz: ...

where you were the strong man. Hoffman: successes, whether the coach or player selection, were a decision of the team and not go to my account. But not alone on the other. Daily Soccer Buzz: You mean in June 2009 dismissed Dietmar Beiersdorfer? Hoffman: Right, it was a long time between the two of us a successful combination of the board, where two aspects were introduced: my management and business experience and Dietmar Beiersdorfer athletic skills.

Daily Soccer Buzz: That suggests that with the current sports director Bastian Reinhardt enough product expertise is. Hoffmann: The balance must be found to the challenges facing us to respond successfully to be able to. The HSV sporting needs a clear strategy and appropriate personnel.

Daily Soccer Buzz: You are looking for an experienced man as Bastian Reinhardt? Hoffmann: It is not about individuals but only to the competitiveness of HSV in the future. Daily Soccer Buzz: So in the next quarter to make the new season can? Hoffmann: There are three levels: we have to play a second round with all odds, put the inside.

We are also required to put together a squad with a perspective. At the same time we want to set the course for the sporty concept that should be the basis for future success. And that with expiring contracts, including the coaching staff. Daily Soccer Buzz: Well, but they have a coach.

Do they therefore the future of Armin Veh left open? Hoffmann: That we have decided together, of course it's about results. We are sure that Veh play with the team a really good second half. Daily Soccer Buzz: When is fixed because, if he stays in the summer or have to go? Hoffmann: We have a very good relationship and will get together in time.

Then we see how we go on. We are in competitive sports, there have to be right the results and prospects are identified. Share this view Armin Veh. Daily Soccer Buzz: What visions do they have? Hoffmann: The HSV to lead in the new football era.

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