The foundation of FC Barcelona and UNESCO on Monday launched an ad that makes clear the commitment of both entities against racism, coinciding with the celebration, each March 21, World Day Against Racial Discrimination. The announcement is played by the first team players Leo Messi, Seydou Keita and Gerard Pique, who painted a large graffiti which reads the campaign slogan: "Put Racism offside" (Leave Racism Out of Bounds) .
The ad is meant to symbolize that everyone has a role in the fight against racism and only in a constructive spirit and with the joining of forces able to eradicate this behavior is reprehensible. The piece, produced by Barça TV, containing fragments in Catalan, Castilian, English and French, with the aim of giving to the cause the greatest international impact.
In recent months, the FC Barcelona Foundation and UNESCO have organized a series of talks against racism in European cities, in which involved youth and adolescents in the ECCAR (European Coalition of Cities Against Racism). This partnership, signed in 2007, also led the European Parliament to give a series of recommendations emerging from the program "The Voice of Youth against Racism", in which a group of youths belonging to the suggested ECCAR politicians to eradicate ideas this scourge.
The result of this pioneering initiative, the clubs belonging to the ECA (European Club Association) agreed in 2008 to include anti-racist clauses in the contracts of its football players. 
The ad is meant to symbolize that everyone has a role in the fight against racism and only in a constructive spirit and with the joining of forces able to eradicate this behavior is reprehensible. The piece, produced by Barça TV, containing fragments in Catalan, Castilian, English and French, with the aim of giving to the cause the greatest international impact.
In recent months, the FC Barcelona Foundation and UNESCO have organized a series of talks against racism in European cities, in which involved youth and adolescents in the ECCAR (European Coalition of Cities Against Racism). This partnership, signed in 2007, also led the European Parliament to give a series of recommendations emerging from the program "The Voice of Youth against Racism", in which a group of youths belonging to the suggested ECCAR politicians to eradicate ideas this scourge.
The result of this pioneering initiative, the clubs belonging to the ECA (European Club Association) agreed in 2008 to include anti-racist clauses in the contracts of its football players.
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