The merchandise can 'be the added value of the commercial activities of European club football over the next two decades. Who will believe the first and most will leave the post the rest of the competition. In recent days was submitted to Sport + Markt AG, a leading German companies monitoring research, the annual survey on the level of revenues in the EU football in this specific segment.
The resulting data are positive, but we can certainly grow further. If you analyze the top 5 top leagues (Italy, England, Germany, Spain and France) there is an overall value of € 631 million. Less exciting, at least on the Italian front, are the results achieved in the club charts. Inter F.
c. (Champions Italy in office) is just the eighth, but most importantly it is superseded by Olymoique Bayern Monaco and Marseille, which, in principle, should have less of brand appeal Inter. And after pushing the level of club Olympique Lyon (9 °) and Fenerbahçe (10 °). What is the reason for this position, with Milan, among other things, only seventh, and Juventus, Roma and Napoli, even outside the top ten? At the macro level the Italian league is only fourth in the top five leagues.
Just € 76 million and the French Ligue1 is there to 66 million €. The tri-color fan, in general, do not buy clothes with the brand of their favorite team. This is the sad reality and as Sporteconomy we are absolutely certain that the level of business of the "false" is much better than these 76 million €.
But if getting to the stage of S. Siro or Stadio Olimpico in Rome on average football fan is "surrounded" by the industry's false and no one does anything is clear that we can hardly get back on top. The laws are there, who should do the checks as well (GDF Commodities and core of the Carabinieri), so why these people are placed in a condition to cause damage to the holders of trademarks (ie the club)? E 'Italy, unfortunately, the "land of shit." And if all goes well of course there must be a reason, perhaps illogical, but still a reason.
Do not we complain, then, if we see a club like Manchester United to sell 3.3 million replica jerseys in the world and we barely won a championship when you do not exceed the limit of 150 thousand pieces. We often speak out of turn the country system. Certainly we are not in the business of football merchandising.
Who wants to hear hear! Rather than tell intervelli timetabled time we can not. If in the coming years we will see that nothing will change obviously was good for everyone this surreal situation. TOP10 of the team in terms of overall expenditure on sales of MERCHANDISING EXPENDITURE BY GLOBAL SALES OF 10 EUROPEAN CHAMPIONSHIP: 2.1 billion (of which EUR 1.2 billion related to the supporters of the European top ten) 1.
REAL MADRID (SPA) - ADIDAS 2. FC Barcelona (SPA) - NIKE 3. LIVERPOOL (UK) - ADIDAS 4. FC BAYERN MONACO (GER) - ADIDAS 5. Olympique Marseille (FRA) - ADIDAS 6. MANCHESTER UNITED (UK) - NIKE 7. AC MILAN (ITA) - ADIDAS 8. FC INTERNAZIONALE (ITA) - NIKE 9. Olympique Lyon (FRA) - UMBRO (TODAY ADIDAS) 10.
FENERBAHCE (TUR) - ADIDAS ON DATA PROCESSING SPORTECONOMY SPORT + MARKT (Season 2009/2010) 
The resulting data are positive, but we can certainly grow further. If you analyze the top 5 top leagues (Italy, England, Germany, Spain and France) there is an overall value of € 631 million. Less exciting, at least on the Italian front, are the results achieved in the club charts. Inter F.
c. (Champions Italy in office) is just the eighth, but most importantly it is superseded by Olymoique Bayern Monaco and Marseille, which, in principle, should have less of brand appeal Inter. And after pushing the level of club Olympique Lyon (9 °) and Fenerbahçe (10 °). What is the reason for this position, with Milan, among other things, only seventh, and Juventus, Roma and Napoli, even outside the top ten? At the macro level the Italian league is only fourth in the top five leagues.
Just € 76 million and the French Ligue1 is there to 66 million €. The tri-color fan, in general, do not buy clothes with the brand of their favorite team. This is the sad reality and as Sporteconomy we are absolutely certain that the level of business of the "false" is much better than these 76 million €.
But if getting to the stage of S. Siro or Stadio Olimpico in Rome on average football fan is "surrounded" by the industry's false and no one does anything is clear that we can hardly get back on top. The laws are there, who should do the checks as well (GDF Commodities and core of the Carabinieri), so why these people are placed in a condition to cause damage to the holders of trademarks (ie the club)? E 'Italy, unfortunately, the "land of shit." And if all goes well of course there must be a reason, perhaps illogical, but still a reason.
Do not we complain, then, if we see a club like Manchester United to sell 3.3 million replica jerseys in the world and we barely won a championship when you do not exceed the limit of 150 thousand pieces. We often speak out of turn the country system. Certainly we are not in the business of football merchandising.
Who wants to hear hear! Rather than tell intervelli timetabled time we can not. If in the coming years we will see that nothing will change obviously was good for everyone this surreal situation. TOP10 of the team in terms of overall expenditure on sales of MERCHANDISING EXPENDITURE BY GLOBAL SALES OF 10 EUROPEAN CHAMPIONSHIP: 2.1 billion (of which EUR 1.2 billion related to the supporters of the European top ten) 1.
REAL MADRID (SPA) - ADIDAS 2. FC Barcelona (SPA) - NIKE 3. LIVERPOOL (UK) - ADIDAS 4. FC BAYERN MONACO (GER) - ADIDAS 5. Olympique Marseille (FRA) - ADIDAS 6. MANCHESTER UNITED (UK) - NIKE 7. AC MILAN (ITA) - ADIDAS 8. FC INTERNAZIONALE (ITA) - NIKE 9. Olympique Lyon (FRA) - UMBRO (TODAY ADIDAS) 10.
FENERBAHCE (TUR) - ADIDAS ON DATA PROCESSING SPORTECONOMY SPORT + MARKT (Season 2009/2010)
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