Wednesday, April 6, 2011

Champions League on ZDF: 54 million € GEZ fee of 18 football games

Second German Television (ZDF) has secured the rights to broadcast Champions League football on free TV from the summer of 2012 and gave rise to a debate on the basic service. For peddled 54 million euros per season, the public broadcaster shows starting with the 2012/2013 season a total of 18 games per year.

ZDF secured the rights for three seasons. By offering the station has surpassed competitors Sat.1, which transmits the most important parts of the European Cup competition since 2009 and the free TV rights held by it for the next 15 months. While based in Mainz station's coup said gleefully, some experts doubted opponents and the need to approach.

"Uefa and ZDF will present a double peak with the Champions League top European club football," said director Mark Baysinger. ". The future expansion of up to four German teams will mobilize even more fans in Germany for the strongest league in the world" On the other hand, criticized the TV Board of the ProSiebenSat.1 Group, Andreas Bartl: "We are still convinced that the broadcasting of the Champions League in the ZDF is problematic and examine all legal possibilities.

"applies especially to changes in the new Broadcasting Treaty, it then considered. By 2013, the public broadcasters is prohibited with few exceptions sponsorship program after 20:00 clock. The ZDF will work around this, when the channel starts at the respective match days immediately after the "Today" news 19.20 clock with the Champions League coverage.

Such tactical tricks that even the order in accordance with the public broadcaster, not just the losers doubt the bidding process. "ZDF appeals in such cases, like on primary care, but it must ensure the transfer of the Champions League does not. The universal service is already satisfied when the Champions League on free TV anywhere - such as so far in Sat.1 - will be shown, "said media expert Jo Groebel" Soccer Daily Buzz ".

The Director of the German Digital Institute also criticized the substantial costs of the deal. "The fact that spending by advertising can refinance, I very much doubt. It's arguable if heavily on the one hand, money is spent to recognize in other areas such as reaching younger audiences little initiative.

The 14 - to 25-year-olds find themselves about but hardly on ZDF. It is also a question of creativity and investment, to change that. "

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