Saturday, April 16, 2011

Opinion | "time": Advertising Magath hopes for new methods

Felix Magath is out, for eight years. As he celebrated his fiftieth birthday in 2003, he fell through the cracks of the advertising industry. The attention is on the 14 - to 49-year-olds, called the core target group. The U-50s are not interesting in their consumer behavior to a deadlock. Who has fueled a life long super-rises, just no longer on E10.

But now, the advertisers may rethink their laws. In Wolfsburg, has in fact occurred Evolutionary. VfL coach Magath was whistling there to all the prejudices against older people. He's - hold on please - carried out at his players a fitness test. I do not see it so special? Asks, rightly, the critical reader, finally, the Bundesliga professionals usually pricked by their doctors more often than by mosquitoes.

Well, it responded, it was the first time in the career of coach Felix Magath, that he left so do something. Normally, he rejects this kind fashionable stuff, but now, given the threat of relegation, but then he tries to science. The advertising industry can rejoice: Maybe open up a whole new audience.

If already Magath as flexible displays, then you can but former Chancellor Helmut Schmidt once again determined to make a new cigarette brand tasty, right?

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