Friday, April 8, 2011

Rooney, disqualification and insult the sponsor give up the

LONDON, April 7 - He found the best condition, also decisive in the going yesterday dell'euroderby British against Chelsea, but his joy in monovision with insults against West Ham cost him a lucrative sponsorship deal with Wayne Rooney. A few hours before Wednesday night's challenge at Stamford Bridge - the tabloid Sun writes today - the Coca-Cola has announced that the England striker will not be his testimonial, which breaks a deal worth approximately € 700 thousand per year .

IMAGE - Blame it is not always clear picture of Rooney in the last year he starred in several episodes of negative tabloid: a marital betrayal (trumpeted by the British tabloids), the nights of high alcohol content accompanied by photographs that immortalize while urine in the street, swear words directed at the last race in the Premier League.

And for these excesses, the English Football Association banned him for two rounds that will serve in the match Saturday against Fulham in the Premier and the following week semifica in the FA Cup against Manchester City. JUSTIFICATION - Rooney was trying to avoid justifying the automatic suspension of two shifts to ensure that he acted under the impulse of the game and not get hurt any person in particular.

But these explanations did not have any weight. And now the striker has been deleted the important sponsorship deal. These behaviors are not in line - says an expert in communication - with a brand, like Coca-Cola, family-orientated. And they are so controversial as to have eclipsed even her latest achievements in the field, like the seven goals scored in their last eight games, is back again now that the man in more than Manchester United.

Lost the sponsorship of the drink, Wazza to remain another three sponsors: Nike, the publisher HarperCollins and the computer games company EA. COMMENT - Rooney has expressed his disappointment that "Sorry for the disqualification of two days, mainly because there will not be at Wembley.

I'm not the first player to have said bad words on TV, and I will not be the last. Unlike others, I had immediately apologized. Yet the only player banned for foul language. Does not seem fair. But what has happened now does not count. I have to look forward, and so I will. "

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